It’s never too late to learn. The older we get (or as my wife and I say — classic), the more time becomes an incredible teacher.

Learning is always Time Well Spent. This is where my watch-collecting journey begins — and you’re invited to walk with me.

The Spark at Sea

Inspiration came from a cruise — a milestone birthday trip for my wife on Virgin Voyages. On day two, the shops opened and we went hunting for a gift. We met Marko and Jainer, who walked us through lab-grown diamonds, Roberto Coin, and then… watches.

The ship hosted short classes (yes, with complimentary drinks) to educate guests and make the process fun. One session covered the history of watches. The warning above landed — and then the obsession started.

I watched a couple weigh which pre-owned Rolex to add to their collection. I saw the light bounce off a dial from Norqain and felt that pull. Day after day across our eight-day cruise, I found myself back in the shops, asking questions, soaking up brand presentations, and wanting more.

Collector’s Take

That week lit the fuse.

Surface-level info wasn’t enough. I didn’t want only second hand knowledge. I wanted the full story — mechanics, history, design choices, and the unique quirks that make this hobby such a rewarding rabbit hole.

Here’s the truth: you don’t need a watchmaker’s bench or a vault full of grails to start this journey. You need curiosity and a willingness to learn.

Closing Punch

This blog isn’t about flexing wrist shots. It’s about learning together — studying horology, exploring brands you know, brands you’ve never heard of, and brands you should know.

Time is ticking. Let’s make sure it’s Time Well Spent.